Porsche wants to show more presence in video games and is working on a
partnership with Microsoft. Such product placements are not new, but
effective.
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Porsche wants to become more present in the racing series "Forza
Horizon". (Photo: Forza Horzion) |
Porsche reinforces virtual marketing with the help of Microsoft, the sports car manufacturer will be more present in the racing games "Forza Motorsport" and "Forza Horizon". A central element of the partnership will be the eSports area - virtual competitions, which are played by video players.
"Racing games and eSports link the virtual and real world and provide
us with further access to the young target group," explained Detlev of
Platen, Porsche's Sales and Marketing Director. This is a piece of Porsche passion even before the purchase of the first
own sports car possible.
Porsche is not the only manufacturer that has discovered the marketing
potential of product placements in video games. Mercedes also
supplies virtually the Mercedes AMG GT R in "Forza Horizon" for fans of
racing games. For some years, the players can also select the Audi
RS7 as a vehicle. VW designed specifically for the game Gran Turismo
of Microsoft competitor Sony the VW Supersport Vision Gran Turismo, which
can only be controlled virtual.
Video games effective marketing tool
The commitment has its reason: According to experts, the product placement
in video games is particularly effective compared to the one in the
film. For the game is the full attention on the
vehicles. Looking customer films or series, they often make a bit of
a side and the product goes under.
Porsche has already been represented in Forza Horizon with 20 vehicles
since last year. The Forza Racing Championship is the prelude to the
collaboration with Microsoft. The qualifying races start from 1
May. The game developed by Microsoft for Forza Horzion was last year
according to own data the best-selling racing game.
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